All articles filed in Tania Spalt
RECORDING GUITAR
Professional musician Mike Cahen and music producer Steve Forward will take you through the history of guitar recording to tips and tricks to use for successful recording in the studio and on stage. The more lecture-style presentation on Saturday will cover the history & evolution of guitar recording; Recording guitar in the digital domain: benefits…
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VERFLIXT – ICH HÖR MICH NICHT!
Ing. Hubert Hochleitner – alias HooVi – bekam seine erste elektrische Gitarre mit 16 Jahren. Die Faszination des Sounds aus einem Verstärker ließen ihn bis heute nicht mehr los. Immer wieder half er bei Soundproblemen von Gitarristen und sammelte so Erfahrungen. Der „schrille Sound = Beam“ aus einem Gitarrenlautsprecher und „Ich hör mich nicht“ waren…
Read MoreLUTHIERS DINNER
PRESENTING YOUR INSTRUMENTS – A MUSICIAN’S PERSPECTIVE
In today’s virtual world presenting your instruments well in your videos or sound recordings is paramount. During this lecture and Q&A session guitarist Mike Cahen & recording engineer and producer Steve Forward will talk about efficient recording techniques, instrument and gear choices for recording, as well as the musician’s perspective on what they find important…
Read MoreMARKETING OUR BUSINESS: WHERE & HOW
Building finest quality instruments is one thing. But how to show and sell our instruments is another. The past few years have brought tremendous changes to our niche of the industry and in addition many of us struggle with how to make (best) use of modern marketing tools. Be it analog or virtual, the…
Read MoreOUT OF THE SHADOWS AND INTO THE LIMELIGHT
The basics of branding and visual identity for consistent communication Whatever your profession: luthier, musician, string manufacturer, accountant or winemaker … you need effective communication. Have you used your strengths, skills, personality, and values well to create a brand identity that really suits you and do you have the right communication tools? Martine Bourzicot will…
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OUT OF THE SHADOWS INTO THE LIMELIGHT
How to build your image and organize your visual communication Being part of the Music Universe by making guitars, hey, what a great job! But it still is necessary to succeed in capturing the clientele who will be able to appreciate your instruments (by buying them, preferably). To reach your target, relevant and effective communication…
Read MoreCOFFEE BREAK
All SECRETS OF THERMALLY AGED TONEWOOD REVEALED
Master luthiers Rauno Nieminen and Juha Ruokangas will talk about a project they’ve been involved in the past three years: An ambitious attempt to collect all the available data about thermally aged tonewood, and share it freely to the community of European luthiers. They also set a goal to build a thermal ageing oven on…
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