The basics of branding and visual identity for consistent communication
Whatever your profession: luthier, musician, string manufacturer, accountant or winemaker … you need effective communication.
Have you used your strengths, skills, personality, and values well to create a brand identity that really suits you and do you have the right communication tools?
Martine Bourzicot will show how to build and organize a coherent visual identity to achieve better recognition.
Martine Bourzicot aka Martney is a French artistic director, graphic designer, and illustrator based in Paris. She works for large and small companies as well as for musicians or freelancers and teaches at the Higher Institute of Communication and Advertising (ISCOM) in Paris. In her spare time, she enjoys playing guitar and bass.
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by MARTINE BOURZICOT