Event category: THE EGB SYMPOSIUM
LUTHIERS DINNER
PRESENTING YOUR INSTRUMENTS – A MUSICIAN’S PERSPECTIVE
In today’s virtual world presenting your instruments well in your videos or sound recordings is paramount. During this lecture and Q&A session guitarist Mike Cahen & recording engineer and producer Steve Forward will talk about efficient recording techniques, instrument and gear choices for recording, as well as the musician’s perspective on what they find important…
Read MoreMARKETING OUR BUSINESS: WHERE & HOW
Building finest quality instruments is one thing. But how to show and sell our instruments is another. The past few years have brought tremendous changes to our niche of the industry and in addition many of us struggle with how to make (best) use of modern marketing tools. Be it analog or virtual, the…
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OUT OF THE SHADOWS INTO THE LIMELIGHT
How to build your image and organize your visual communication Being part of the Music Universe by making guitars, hey, what a great job! But it still is necessary to succeed in capturing the clientele who will be able to appreciate your instruments (by buying them, preferably). To reach your target, relevant and effective communication…
Read MoreCOFFEE BREAK
All SECRETS OF THERMALLY AGED TONEWOOD REVEALED
Master luthiers Rauno Nieminen and Juha Ruokangas will talk about a project they’ve been involved in the past three years: An ambitious attempt to collect all the available data about thermally aged tonewood, and share it freely to the community of European luthiers. They also set a goal to build a thermal ageing oven on…
Read MoreREADING THE FUTURE
Where do luthiers fit into the larger musical instrument marketplace today? We have seen tremendous changes over the past 5 years. What do they mean for us and where can / do we go from here in terms of positioning and promoting our instruments? We have invited a group of people who are active…
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