MARKETING OUR BUSINESS: WHERE & HOW

Building finest quality instruments is one thing. But how to show and sell our instruments is another.

The past few years have brought tremendous changes to our niche of the industry and in addition many of us struggle with how to make (best) use of modern marketing tools. Be it analog or virtual, the challenges often seem unsurmountable. We will try to shed some light on this by asking a few of our colleagues to talk about their experiences and techniques in a panel-like setting and will use their responses as starting point for a lively exchange of opinions, experiences, and advice.

Confirmed participants of the panel are Sander de Gier, Rosie Heydenrych, Nik Huber, Kora Jünger, Tania Spalt, with one or two more to be added.