FRIDAY – The Holy Grail Guitar Show

LUTHIERS DINNER

Tania Spalt — Thu, 05 Mar 2020 11:13:57 +0000

PRESENTING YOUR INSTRUMENTS – A MUSICIAN’S PERSPECTIVE

Tania Spalt — Thu, 05 Mar 2020 10:59:06 +0000

In today’s virtual world presenting your instruments well in your videos or sound recordings is paramount. During this lecture and Q&A session guitarist Mike Cahen & recording engineer and producer Steve Forward will talk about efficient recording techniques, instrument and gear choices for recording, as well as the musician’s perspective on what they find important to see and hear. The talk will include:

Acoustic guitar recording: Microphones and Transducers, choice of microphones, placement and phase
Electric guitar recording: Choice of instruments, pickups and impedance, cables, plugs, transmitters, amplifiers, D.I. boxes (multipoint recording) D.I from amp.
Microphones and placement.
The Musician’s perspective: Using instruments in the studio & on stage.
Q and A with the audience

Mike Cahen is a London born guitarist has a wealth of playing experience including session work in London, Spain and France. Selected artist credits include Lionel Ritchie, Ruf’s Blues Caravan, Benjamin Zephaniah, Elkie Brooks, Suzi Quatro. Personal projects: RogMikEnzo with drummer Enzo Todesco (Gino Vanelli, Frank Gambale) and bassist Roger Inniss.
His current projects include recording with bassist Steve York (Dr John, Eric Clapton) keyboardist Duncan Mackay (Alan Parsons Project, Colosseum) and producer Steve Forward.
Music studies: initially self-taught he attended the GIT in Los Angeles and graduated in 1986.

He also works as a consultant for equipment promotion, community management, distribution and validation for FX pedals, amplifiers and guitar pickups.

Other selected credits:
Lectures, Workshops and teaching music, composition at Gustave Eiffel University.
Innovation, branding and communication workshops at the Celsa/Sorbonne and ISCOM for 5th year Master students.
International Music Seminars.
Record company: Speegra

Steve Forward is a British Freelance Recording Engineer, Mixer and Producer with 40 years’ experience in more than 300 major studios in 16 countries.

Professional Guitarist 1980/82
Pro-tools recording and mixing specialist since 1995
Record production, production budget management, artist development, live recording, musical arrangement and midi programming.
Member of the jury for students studying for a higher diploma in sound engineering at the Conservatoire National Supérieur de Musique et Danse, Paris
Lecturer in surround sound mixing and production techniques for the Institute National de L’Audiovisuel; France.

Selected credits  : Paul McCartney, Ray Charles, Squeeze, Manfred Mann’s Earth band, Gary Moore, Willie & The Poor Boys : Bill Wyman, Charlie Watts, Jimmy Page, Chris Rea & Paul Rogers, Stevie Wonder, Robert Palmer, The Christians, Depeche Mode, Fischer Z, Robin Trower, The Pretenders, Johnny Hallyday, Motorhead, Brian Eno, Eddie and the Hot Rods ,Axel Bauer, Dee Dee Bridgewater, Serge Gainsbourg, Ute Lemper, Diane Tell, Papa Wemba. Scott Walker, The Ramones, The Damned, Wreckless Eric, Lene Lovitch, Hawkwind, Sid Vicious.

MARKETING OUR BUSINESS: WHERE & HOW

Tania Spalt — Mon, 02 Mar 2020 12:00:55 +0000

Building finest quality instruments is one thing. But how to show and sell our instruments is another.

The past few years have brought tremendous changes to our niche of the industry and in addition many of us struggle with how to make (best) use of modern marketing tools. Be it analog or virtual, the challenges often seem unsurmountable. We will try to shed some light on this by asking a few of our colleagues to talk about their experiences and techniques in a panel-like setting and will use their responses as starting point for a lively exchange of opinions, experiences, and advice.

Confirmed participants of the panel are Sander de Gier, Rosie Heydenrych, Nik Huber, Kora Jünger, Tania Spalt, with one or two more to be added.

OUT OF THE SHADOWS INTO THE LIMELIGHT

Tania Spalt — Fri, 21 Feb 2020 12:51:54 +0000

How to build your image and organize your visual communication

Being part of the Music Universe by making guitars, hey, what a great job!
But it still is necessary to succeed in capturing the clientele who will be able to appreciate your instruments (by buying them, preferably).
To reach your target, relevant and effective communication is essential. Martine Bourzicot aka Martney will show you how to define your brand identity; build and organize your visual identity.

Martney is a French artistic director, graphic designer, and illustrator based in Paris. She works for small and large companies as well as musicians, freelancers and teaches at the Higher Institute of Communication and Advertising (ISCOM) in Paris. In her spare time, she enjoys playing guitar and bass.

Martney on Béhance : www.behance.net/martney2c6c
Martney on Instagram : www.instagram.com/martneyflow/
Martney on Facebook : www.facebook.com/martneyIllustrationArtDirection

COFFEE BREAK

Tania Spalt — Fri, 21 Feb 2020 12:38:42 +0000

All SECRETS OF THERMALLY AGED TONEWOOD REVEALED

Tania Spalt — Wed, 19 Feb 2020 11:09:26 +0000

Master luthiers Rauno Nieminen and Juha Ruokangas will talk about a project they’ve been involved in the past three years: An ambitious attempt to collect all the available data about thermally aged tonewood, and share it freely to the community of European luthiers. They also set a goal to build a thermal ageing oven on a budget – specifically designed for the needs of the individual luthier. Come to see the lecture and find out if they succeeded!

Juha has not only been a luthier for many years but is also one of the founders and board members of the EGB.

In addition to being a luthier Rauno is also a teacher in Finland, educating young aspiring luthiers, as well as an honorary member of the EGB.